Brand systems, campaigns and visual storytelling. Minus the agency theatre.
Explore the projectsLogo, typography, colour and guidelines that turn a business into a recognisable brand.
From the first question to the final export, here’s how I work.
Before design begins, I ask who the work needs to reach, what should change and what is worth keeping. I look at the audience, category and real applications.
Then I turn those answers into an agreed brief: deliverables, priorities, timing and direction.
Alt+Tab switches windows. I switch between concept, art direction and design, checking each against the same brief. I present the thinking with the visuals and use feedback to refine it.
I test the idea in its actual formats before rolling it out. The tabs change. The purpose stays open.
I build the agreed assets and check legibility, consistency and export settings. You work directly with me. Specialist production is discussed before anyone else joins.
The handover includes organised files and practical guidance. Finding the final logo shouldn’t require a treasure map.
Same initials. Suspiciously convenient.
Founder, Art Director & Graphic Designer
I build identities and campaign ideas, then take them through design and delivery. You work directly with me.
